TGR-WRT joined forces with CFAO Motors Kenya during the week of the 2024 Safari Rally to launch the #RoadSafety4All campaign which seeks to increase awareness and create safer roads for everyone that uses them.

As part of the campaign, primary schools across Kenya are receiving 10,000 reflective wristbands to help children to be more visible especially when navigating busy roads.

Our Team Principal Jari-Matti Latvala was joined by TGR ambassador and three-time Safari Rally winner Juha Kankkunen alongside CFAO Motors Kenya Managing Director, Arvinder Reel, to help launch the initiative at Lang’ata Road Primary School in Nairobi.

A couple of days later, the TGR-WRT service area in Naivasha welcomed children from the nearby Milimani Primary School, who met with Jari-Matti and our drivers Kalle Rovanperä, Elfyn Evans and Takamoto Katsuta.

According to the World Health Organisation (WHO), every four minutes a child loses their life on roads around the world, with many more being seriously injured. Children are among the most vulnerable road users, and a disproportionate number of victims globally come from poor backgrounds.

The launch of #RoadSafety4All is just the beginning of a long-term goal for TGR-WRT to help promote safer road journeys, not only in Kenya but in locations around the world where it goes rallying.